Storytelling has always been an effective method of getting across to the masses. Either used for good or bad, great orators have since time immemorial told stories to grasp the attention of their audience. The media tells stories compellingly to shape narratives for their agenda, parents tell stories to put their children to bed and raise them. Unfortunately, only a handful of businesses do a good job when it comes to telling stories to sell and get the word out. For over twenty-five years, Jodi wrote copy for multi-million dollar companies. Here are a few; Kaplan Test Prep, Vermont Teddy Bear and PajamaGram.